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Why an Intern should not manage your Social Media Marketing

Posted by: Johnny Abbate

I have heard this scenario too many times. So I thought it would be great content for a blog post.

“I have an intern taking care of our Facebook/Twitter accounts….”

I usually respond with one of these two questions:

Would you put this intern into a new business meeting with a potential client?
Would you let this intern manage one of your most important accounts?

I am sure the answer to both questions is NO. Then why would you put an intern in ...

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8
JAN

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Categories: blog, Small Business, Social

Tags: Facebook, HootSuite, Internship, Management, Social Media, Social Media Marketing, Twitter, YouTube

5 Social Media Tips for Small Businesses

Posted by: Johnny Abbate

If you have a small business or own a bar/restaurant, you may have heard of other establishments that have harnessed social media to keep the till ringing. You’re probably thinking, “how hard can it be to be on Facebook or Twitter and market my business?” In simple terms, it is not hard, but it will be a time investment. And that is where I see most establishments fail. Below are some pointers on how to keep the ball rolling.

1. Create ...

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28
DEC

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Categories: blog, Small Business, Social

Tags: 5 Tips, How to be social, Small Business, Social Media

Eye-Tracking for Social Media Networks

Posted by: Johnny Abbate

Came across this great article on how users view profiles on some of the popular social media outlets. The Facebook profile is much like how a user views a typical website with an “F” or “E” pattern. Keep this in mind when choosing to put important information in the lower right hand corner.

Social Media Eye Tracking on Mashable

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30
NOV

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Categories: Social, Usability

How to Build a Web or Mobile Application

Posted by: Johnny Abbate

Learn easy steps and see exactly how to build a web application that will help streamline your business process.

The first step in the application creation process is to determine what you want. From simple to complicated, you can always find an application development company to make your vision a reality. Take detailed notes on what you need your application to accomplish, as you will have to collaborate with the development team and designer. If you ...

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29
SEP

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Categories: Application Development, blog, Web Design

How to Implement an Effective Search Campaign

Posted by: Johnny Abbate

It’s not enough any more to just provide a good product or service. Word of mouth is rarely a successful lone marketing strategy for any business, regardless of size, location or industry.

In order to drive more traffic to your website, you need to implement an organic and/or paid search marketing campaign. But with a lot of acronyms (PPC, SEO, and SEM), and not a lot of straight answers, how do you begin?

Learn the ...

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29
SEP

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Categories: blog, Search

General Do’s and Don’t

Posted by: Johnny Abbate

Search Engine Land had a great article that is too good not to share. Our favorite – the “click here” reference.

What Not to Do on Local Business websites

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29
SEP

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Categories: blog, Search, Web Design

How to Produce a Great Video for YouTube

Posted by: Johnny Abbate

With YouTube quickly becoming one of the most visited websites daily, creating and marketing videos is one of the hottest media strategies. But no matter how easy some video camera commercials make it look, there is strategy and knowledge behind filming for YouTube.

As long as you assemble the right combination of expertise, equipment, and content, you can successfully upload, promote, and produce a video for YouTube.

The first key to produce a YouTube ...

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SEP

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Categories: blog, Video