Archive for 'Small Business'

Why an Intern should not manage your Social Media Marketing

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I have heard this scenario too many times.  So I thought it would be great content for a blog post.

“I have an intern taking care of our Facebook/Twitter accounts….”

I usually respond with one of these two questions:

  • Would you put this intern into a new business meeting with a potential client?
  • Would you let this intern manage one of your most important accounts?

I am sure the answer to both questions is NO.  Then why would you put an intern in ...

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5 Social Media Tips for Small Businesses

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If you have a small business or own a bar/restaurant, you may have heard of other establishments that have harnessed social media to keep the till ringing. You’re probably thinking, “how hard can it be to be on Facebook or Twitter and market my business?” In simple terms, it is not hard, but it will be a time investment. And that is where I see most establishments fail. Below are some pointers on how to keep the ball rolling.

1. Create ...

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